Social Media

Social Media Marketing

Our social media marketing programs center on the creation of quality content that attracts attention and encourages readers to share it with their social networks.

An organization’s message spreads from one user to another and resonates because it appears to come from a trusted, third-party source such as Twitter or Facebook, as opposed to the brand or company itself.

Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social Media Marketing Audit

  • Review your current Social Media presence
  • Social Media Strategy/Plan
  • Structure and articulate the appropriate social media presence for your brand

Social Media Execution 

  • Profile creation and management
  • Blog execution and management
  • Brand advocate outreach
  • Tutorials and custom workshops

Social Media Management 

  • Monitoring
  • Curating content
  • Engagement optimization
  • Identification of content for redistribution (blog posts, industry trade publications)
  • Present your brand as a valuable resource within the social media ecosystem

Social Media Optimization 

  • Track metrics of success (Facebook “likes,” Twitter “followers,” etc.)
  • Strategy review and continued iteration based on success metrics

SEO

Search Engine Optimization (SEO)

We offer affordable Search Engine Optimization (SEO) services to small businesses nationwide.

Our Search Engine Optimization (SEO) experts employ the process of researching your customers interests by studying search trends for your specific industry and maximizing the number of visitors to your website by ensuring that the site appears high on the list of results returned by a search engine.

“The key to getting more traffic lies in integrating good content with search engine optimization and social media marketing

Once you understand what your customers are looking for, you can tailor your website to target these customers by including high volume search terms in your website’s content.

Our Search Engine Optimization (SEO) techniques have catapulted most of our clients’ sites to the top listings in their categories. Ask us how we can get your website found too!

Our Search Engine Optimization Company provides:

  • Keyword research
  • Customized content pages
  • Manual submissions
  • Content optimization
  • Link popularity
  • Reporting

Paid listings, also known as pay-per-click (PPC)

 This type of advertising allows advertisers to bid against competing advertisers for higher rankings. The more you pay-per-click, the higher on the list your site appears. Examples of pay-per-click search engines are at Google.com, Yahoo.com and Bing.com.  Advertisers pay only for qualified leads on a per-click basis.

Paid Listings offer three distinct advantages:

  • An advertiser can, at any time, manipulate its ranking by increasing or decreasing its bid accordingly to reposition itself against competitors.
  • Partnerships between PPC search engines and traditional search engines allow advertisers that appear in the top PPC listings to receive keyword-specific featured placements on search engines including Google™, Yahoo™, AOL™, Excite™, MSN™ and AltaVista™.

To meet your unique needs, we offer each of these services separately. However employed, jointly or alone, these marketing tactics will project your message loud and clear, promoting your site across town, across state and beyond.